6. The Horniman Walrus’s label (Horniman Museum)
The malstuffed pinniped who serves as mascot of the Horniman Museum certainly belongs on a list like this. But we hesitate. The creature is too famous. The shop sells stuffed toys, and the toothy mammal even appears in biscuit form in the Forest Hill attraction’s cafe. So, we’d instead like to commend the label. For years, visitors were advised not to touch the walrus. This was recently extended to form a surely unique string of words: ‘Please do not touch the walrus or sit on the iceberg’.