That’s an absolutely bonkers logo, and some bizarre branding guidelines.
Ignoring the similarity to the Czech cartoon, a certain marmalade mascot, and the Black & White Minstrel Show, which lunatic decided that this Beano reject is the guy who’s going to send people rushing through the doors in a mad frenzy, desperate to add a side of bacon to their “Clumsy Survivor”?
Also, those puns. GuacaMOLE? Sausage MOLEs? What is going on? The cries for attention using that mad font makes it look like a kidnap victim is trying to communicate with the outside world through a laminated menu. It’s the work of a madman. I’m waiting for the first ransom demand to appear on SE23 Life made out of newspaper cuttings, jauntily saying “SHELLO”, and asking for some “SCRATCH” or they’re going to “MOLEst” the first 10 customers.
Basically it’s a mess.
Hope the business does well though!